Which retail innovation, first introduced in 1916, fundamentally changed how customers interacted with products and is considered the birth of modern self-service shopping?

The history of retail innovation has transformed how we shop and interact with products. From ancient marketplaces to modern digital experiences, retail design and innovation reflect cultural values and technological capabilities of each era. This trivia question explores a pivotal moment in retail history that fundamentally changed the shopping experience and established practices we still see today.

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• Piggly Wiggly's self-service grocery store format with shopping baskets
• Woolworth's introduction of price tags and fixed pricing
• Selfridge's open display cases allowing customers to touch merchandise
• Marshall Field's money-back guarantee policy and slogan 'Give the lady what she wants'

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