Which major transportation company completely rebranded from a red color scheme to purple in 2018 as part of its transformation from a logistics company to a customer-centric transportation network?

The visual identity of transportation companies often evolves with their business strategies and market positioning. Brand colors are particularly significant in this industry, as they need to be recognizable across various touchpoints - from vehicles and uniforms to digital interfaces and marketing materials. This poll tests your knowledge about a fascinating color transformation in the transportation sector that signaled a major strategic shift.

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FedEx
Lyft
Uber Freight
Flexport