Which major dictionary publisher rebranded its name to avoid negative linguistic associations in certain markets, changing a single letter in its logo?

Corporate logos aren't just visual elements - they often contain linguistic choices that shape brand perception and recognition. The language used in logos can reveal fascinating insights about marketing strategies, cultural trends, and consumer psychology. How well do you understand the linguistic evolution of major brands? Test your knowledge about a famous rebranding effort that specifically addressed linguistic challenges in the global marketplace.

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Collins Dictionary (changed from 'Cullins' to avoid association with a vulgar term in Scandinavian languages)
Oxford Dictionary (changed from 'Oxphord' to standardize spelling across English variants)
Merriam-Webster (changed from 'Merriam-Vebster' to avoid pronunciation difficulties in Romance language markets)
Penguin Dictionary (changed from 'Penguin' to avoid association with the Portuguese word 'penguin' which sounds similar to a vulgar term)