Which astronomy product company pioneered the 'try before you buy' subscription model that allows customers to test different telescope models at home before purchasing?

The astronomy product market has evolved dramatically over the decades, with manufacturers and retailers employing innovative strategies to bring the stars closer to consumers. From subscription-based stargazing apps to telescope manufacturers with century-old legacies, the business of astronomy connects commerce with cosmic wonder. Test your knowledge about how astronomy products are marketed and sold in this challenging trivia question!

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Celestron with their 'StarTest' program launched in 2016
Orion Telescopes with their 'AstroTrial' subscription service introduced in 2018
Meade Instruments through their 'SkyRental' platform established in 2015
Sky-Watcher with their 'GalaxySample' initiative begun in 2017