Which pharmaceutical company first used direct-to-consumer (DTC) television advertising for prescription medications in the United States, creating a major shift in medical marketing?

In the competitive world of medical devices and pharmaceuticals, brand recognition can make or break a product's success. This poll tests your knowledge about one of the most successful medical product marketing campaigns that revolutionized how healthcare products are advertised to both medical professionals and consumers. This campaign changed industry standards and created unprecedented brand loyalty in a traditionally conservative market.

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Eli Lilly (for Prozac)
Pfizer (for Viagra)
Schering-Plough (for Claritin)
GlaxoSmithKline (for Paxil)