Which sports brand pioneered the first in-store digital customization kiosks that allowed customers to design their own shoes with real-time 3D rendering and same-day production?

In the competitive world of sports retail, technological innovation has transformed how athletic footwear brands connect with customers. From interactive in-store displays to personalized shopping experiences, sports retailers have embraced digital transformation to enhance customer engagement and boost sales. This poll tests your knowledge about a groundbreaking retail technology implementation by a major athletic footwear brand that changed the game for customization and customer experience.

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Nike (with their Nike By You, formerly NIKEiD program)
Adidas (with their mi adidas customization platform)
Under Armour (with their UA ICON design experience)
New Balance (with their NB1 custom program)