Which innovative marketing strategy helped the musical 'Hamilton' achieve unprecedented ticket demand and cultural impact before its Broadway premiere?

The performing arts industry relies heavily on effective marketing strategies to fill seats and create buzz around productions. From Broadway blockbusters to local theater companies, marketing professionals in the performing arts face unique challenges in promoting live experiences. Test your knowledge about the specialized marketing techniques used to attract audiences to stage performances and create memorable theatrical brands.

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Releasing the complete soundtrack album before the Broadway opening, allowing audiences to become familiar with the music first
Creating an augmented reality app that allowed users to 'attend' virtual performances with historical figures
Implementing a 'pay-what-you-wish' ticket policy for all preview performances to generate word-of-mouth
Partnering with history textbook publishers to include QR codes linking to Hamilton performances in educational materials