Which retail technology innovation uses satellite positioning to automatically adjust product pricing based on a customer's specific geographic location while they're shopping in-store?

Location-based retail technology is revolutionizing how businesses connect with customers based on geography. From geofencing to location-specific pricing strategies, retailers are leveraging geographic data to create personalized shopping experiences. Test your knowledge about how retailers are using geographic data and technology to transform the customer experience in different global markets.

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Dynamic Geo-Pricing (DGP)
Location-Based Marketing (LBM)
Geographic Information Systems (GIS)
Spatial Analytics Framework (SAF)