Which celebrity's partnership with a brand is credited with saving the company from bankruptcy and creating a new retail category that generated over $1 billion in sales within its first 5 years?

Celebrity endorsements have transformed how products are marketed and consumed. From athletic wear to beauty products, famous personalities have created billion-dollar retail empires and shifted consumer trends dramatically. This trivia question explores one of the most financially impactful celebrity-brand partnerships that fundamentally changed an entire retail category. Test your knowledge about the intersection of fame and consumer psychology!

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George Foreman with Salton Inc. (George Foreman Grill)
Kylie Jenner with Seed Beauty (Kylie Cosmetics)
Dr. Dre with Apple (Beats by Dre)
Jessica Alba with The Honest Company