What innovative retail strategy did Epic Games use to rapidly grow its user base when launching the Epic Games Store in 2018?

Epic Games made waves in the digital distribution market when it launched its store in December 2018. The company implemented an aggressive strategy to compete with established platforms like Steam, particularly through its unique approach to game offerings. This poll tests your knowledge about one of the most talked-about retail innovations in the gaming industry that helped Epic Games Store quickly gain market share.

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Offering developers an 88/12 revenue split (compared to Steam's 70/30)
Providing free games to users every week
Launching with Fortnite as an exclusive title
Implementing a subscription model with unlimited game access