Which film studio pioneered the 'Director's Circle' loyalty program that rewards viewers for watching complete franchises and offers early access to film premieres?

In today's competitive streaming landscape, film studios and networks are investing heavily in customer loyalty programs to retain viewers and maximize lifetime value. These programs have evolved significantly from simple punch cards to sophisticated digital ecosystems that track viewing habits, offer exclusive content, and provide personalized recommendations. Test your knowledge about one of the most innovative loyalty programs in the entertainment industry!

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Universal Pictures with their 'Universal Insider' program
Warner Bros. with their 'WB VIP' program that later evolved into part of HBO Max benefits
Disney with their 'Disney Movie Insiders' program (formerly Disney Movie Rewards)
Paramount Pictures with their 'Paramount Partners' program