In architectural visual merchandising, what is the term for the intentionally designed pathway that guides customers through a retail space in a specific sequence?

Visual merchandising in architecture goes beyond simply displaying products—it's about creating environments that tell stories, engage customers, and drive sales. From the strategic use of circulation paths to the psychology of materials and lighting, architects play a crucial role in crafting retail experiences that convert browsers into buyers. Test your knowledge about the intersection of architecture and visual merchandising with this challenging question!

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Desire line
Customer journey map
Retail circulation plan
Forced path