Which pioneering natural cosmetics brand launched an AR app in 2021 allowing customers to virtually test products while displaying the exact origin of each organic ingredient?

The natural products industry is embracing technology to enhance consumer experiences and promote sustainability. Augmented reality (AR) is transforming how consumers interact with eco-friendly products, from virtual try-ons to interactive packaging that reveals sourcing information. Test your knowledge about how AR is being implemented in the natural products marketplace and changing how consumers engage with earth-friendly brands.

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• Lush Cosmetics with their 'Earth Origins' AR experience
• Burt's Bees with their 'Hive to Home' virtual tracker
• Aveda with their 'Source Story' AR platform
• The Body Shop with their 'Community Trade Visualizer'

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