Which major record label launched the first comprehensive sustainability program that eliminated plastic packaging from all physical CD releases worldwide?

The music industry has been evolving not just in how we listen to music, but also in how physical music products are manufactured and sold. Sustainability initiatives have become increasingly important as artists and labels look to reduce their environmental impact. Test your knowledge on how the music industry is addressing sustainability challenges in its retail operations and product manufacturing.

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Universal Music Group with their 'Green Grooves' initiative (2019)
Sony Music Entertainment with their 'Sustainable Sounds' program (2021)
Warner Music Group with their 'EcoWave' campaign (2020)
EMI with their 'Planet Positive' packaging redesign (2018)