After which major crisis did JetBlue Airways introduce its 'Customer Bill of Rights' as part of a comprehensive marketing and service recovery campaign?

JetBlue Airways transformed the airline industry with its unique approach to customer service and branding since its founding. This poll tests your knowledge about a significant marketing pivot in JetBlue's history that helped them recover from a major PR crisis and rebuild customer trust. How well do you know this airline's corporate history and its response to challenges?

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