Which music streaming service was the first to introduce a tiered loyalty program that rewards users with exclusive artist content based on their listening habits?

In today's competitive music streaming landscape, loyalty programs have become essential for retaining subscribers and building brand affinity. These programs offer exclusive content, early access to concert tickets, merchandise discounts, and other perks that keep fans engaged. How well do you understand the strategies and innovations in music streaming loyalty programs? Test your knowledge with this trivia question about a groundbreaking loyalty feature that changed how fans interact with their favorite artists.

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Spotify with 'Spotify Rewards' (2017)
Apple Music with 'Apple Music+' (2016)
Tidal with 'Tidal Experiences' (2018)
Amazon Music with 'Prime Music Perks' (2019)