Which Broadway show pioneered the "lottery ticket system" in 1996 as a marketing strategy to make performances accessible to younger audiences, eventually becoming an industry standard practice?

In the competitive world of performing arts, marketing strategies can make or break a production. Broadway shows employ various tactics to attract audiences, from celebrity castings to innovative promotional campaigns. This trivia question focuses on one of the most successful marketing strategies in Broadway history that helped transform a struggling show into a global phenomenon. Test your knowledge about the business side of theater and how creative marketing can influence a production's success!

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Rent
The Phantom of the Opera
Les Misérables
Chicago (Revival)