Which endangered species mascot was strategically chosen by WWF in 1961 because it would create a strong black and white logo that would be inexpensive to print and instantly recognizable worldwide?

Conservation organizations often use animal mascots to create memorable brand identities and emotional connections with supporters. These mascots do more than just look adorable—they serve as powerful symbols for endangered species protection, habitat conservation, and environmental education. Test your knowledge about these iconic wildlife brand mascots and the strategic branding decisions behind them!

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Giant Panda
African Elephant
Bengal Tiger
Mountain Gorilla