Which retail giant lost approximately $170 million when it launched and then discontinued its 'Fresh & Easy' neighborhood market concept in the United States?

Even the world's most successful companies have experienced spectacular product failures. These missteps often result from misreading market trends, inadequate testing, or overestimating consumer demand. This trivia tests your knowledge about one of the most expensive product failures in retail history that significantly impacted a company's bottom line and strategy.

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Tesco
Carrefour
Aldi
Walmart