Which innovative merchandise strategy was first pioneered by the Broadway musical 'Hamilton' that revolutionized theatrical retail and has since been widely adopted?

The performing arts industry has evolved beyond just selling show tickets to creating comprehensive brand experiences. Theatrical productions now invest significantly in merchandise design and retail strategies to extend the audience experience beyond the performance. How well do you know the innovative retail trends shaping the modern performing arts industry? Test your knowledge of how Broadway and other theatrical productions are revolutionizing their product offerings and retail approaches!

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The 'mixtape' concept - releasing alternative versions of show music featuring popular recording artists
Pop-up retail experiences that travel to cities before the show arrives to build anticipation
Limited edition 'stage used' props authenticated and sold as collectibles
Subscription boxes with monthly themed merchandise delivered to fans