Which pharmaceutical company pioneered the use of virtual reality to allow doctors to experience symptoms from a patient's perspective for better empathy and treatment decisions?

The pharmaceutical industry employs diverse marketing strategies to connect with healthcare providers and patients. From direct-to-consumer advertising to virtual reality experiences for medical education, pharmaceutical companies continually adapt their approaches to an evolving healthcare landscape. Test your knowledge about innovative marketing techniques in the medical product industry with this challenging question!

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Pfizer with their 'Patient Vision' VR program for chronic pain management
Janssen (Johnson & Johnson) with their 'Mindstorm' schizophrenia simulation
Novartis with their 'Inside MS' multiple sclerosis experience platform
AstraZeneca with their 'Breathe Easy' COPD patient simulation