Which travel retail company launched the world's first full-service VR travel agency store where customers could 'visit' destinations before booking?

In the evolving landscape of travel retail, technology is changing how customers explore destinations before booking. Virtual Reality (VR) travel experiences are revolutionizing how travel agencies showcase destinations, allowing customers to 'try before they buy' in immersive environments. This poll tests your knowledge about a groundbreaking innovation in this space that merged geographical exploration with retail technology.

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Thomas Cook with its 'Try Before You Fly' VR experience centers
Expedia's 'Destination: VR' concept stores
TUI's 'Immersive Holiday' digital showrooms
Flight Centre's 'Virtual Voyager' retail innovation