What subtle branding element is included on every Hershey's Kiss paper plume (the small paper strip that sticks out from the top)?

Brand storytelling in the food industry often involves subtle yet memorable marketing decisions that become iconic over time. Sometimes the most recognizable aspects of food products aren't just about taste, but about distinctive packaging, presentation, or unexpected design elements that create a unique brand identity. Test your knowledge about one of America's most beloved chocolate brands and its clever product design.

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The word 'KISSES' is printed on every paper plume
Milton Hershey's signature appears on each plume
A tiny cocoa bean icon is embossed on the paper
The founding year (1907) is printed in microtext