Which entertainment company first launched a fully immersive VR retail experience that allowed fans to virtually try on licensed merchandise before purchasing?

Virtual reality has transformed how consumers interact with pop culture merchandise and collectibles. Major entertainment brands are creating immersive shopping experiences that blur the line between physical and digital retail. This poll tests your knowledge about one of the most innovative VR retail experiences that changed how fans connect with their favorite entertainment franchises.

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• Disney with their 'Magic Mirror' VR retail platform in 2019
• Netflix with their 'Stream & Shop' virtual store in 2020
• Warner Bros. with their 'DC Universe Shopping Experience' in 2018
• Sony with their 'PlayStation Gear VR Showroom' in 2021

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