Which athlete-brand partnership created the first signature shoe line that continued production even after the athlete's initial retirement?

Test your knowledge about one of the most lucrative and game-changing athletic endorsement deals in sports history. Beyond just wearing products, this partnership revolutionized how athletes and brands collaborate, creating a marketing blueprint that continues to influence sports business today. The impact of this deal transformed both the athlete's personal brand and the company's market position in unprecedented ways.

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Michael Jordan and Nike (Air Jordan)
Shaquille O'Neal and Reebok (Shaq Attaq)
Tiger Woods and Nike (Nike TW)
Kobe Bryant and Adidas (KB8)