Which pioneering bookstore chain launched the first membership-based loyalty program in 1971 that offered exclusive author events and is credited with inspiring modern bookstore loyalty programs?

In the competitive world of bookselling, customer loyalty programs have evolved dramatically over the decades. From simple punch cards to sophisticated digital ecosystems, these programs have helped bookstores build communities and survive the digital revolution. This trivia question explores a pivotal moment in bookstore loyalty program history that changed how readers interact with their favorite stores.

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Barnes & Noble with their 'Reader's Advantage'
Borders with their 'Borders Rewards'
Waldenbooks with their 'Preferred Reader' program
Books-A-Million with their 'Millionaire's Club'