Which innovative pricing strategy was pioneered by the UK's National Theatre in 2012 and later adopted globally to attract younger audiences to high-quality productions?

The performing arts industry uses various pricing strategies to maximize attendance while ensuring sustainability. From dynamic pricing at Broadway shows to subscription models at symphony orchestras, these approaches balance accessibility with revenue generation. This poll tests your knowledge about a specific pricing innovation that revolutionized theater attendance for younger demographics. How well do you understand the business side of the performing arts?

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