Which presidential campaign was the first to successfully use micro-targeted digital advertising to reach specific voter demographics based on their online behavior?

Throughout history, political campaigns have pioneered innovative advertising techniques that later influenced commercial marketing. From the first televised debates to social media micro-targeting, political advertising has often been at the cutting edge of persuasive communication. Test your knowledge about a groundbreaking political advertising technique that changed how campaigns connect with voters.

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Barack Obama's 2012 re-election campaign
George W. Bush's 2004 re-election campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign