Which traditional cultural celebration has been transformed into a global retail phenomenon known as 'Golden Week' that drives billions in sales annually?

Cultural traditions play a significant role in retail marketing strategies around the world. Different cultures have unique approaches to promoting products that honor their heritage while appealing to modern consumers. This trivia question explores how a famous cultural tradition has been transformed into a successful retail promotion strategy that has gained international recognition while preserving cultural authenticity.

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Chinese National Day holiday period
Indian Diwali festival shopping season
Brazilian Carnival pre-Lenten celebrations
Japanese Cherry Blossom festival