Which company is credited with creating the first modern customer loyalty program in 1896 that used collectable stamps as a reward mechanism?

Before digital apps and plastic cards, customer loyalty programs had already been shaping retail history for centuries. These early initiatives laid the groundwork for modern customer retention strategies and helped establish long-term relationships between merchants and their customers. Test your knowledge about the fascinating history of customer loyalty programs and how they evolved to become the sophisticated systems we know today.

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Sperry & Hutchinson (S&H Green Stamps)
Betty Crocker's Points Program
American Airlines' AAdvantage
Woolworth's Customer Appreciation Club