Which sports brand first introduced the 'visible technology' packaging concept that allowed customers to see and test product features through the box without opening it?

The sports equipment and apparel industry is highly competitive, with brands constantly innovating to capture market share. Product design and packaging can make or break a product launch. This trivia tests your knowledge about a revolutionary product packaging design that transformed how consumers interact with athletic footwear at retail.

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Nike with their Air Max 'visible air' window boxes in 1987
Adidas with their Boost 'touch-test' packages in 2013
Under Armour with their HOVR 'try-before-buy' containers in 2018
Puma with their Disc System 'interactive display' packaging in 1991