Which pop culture event prompted retailers to rapidly adopt mobile payment solutions after traditional systems were overwhelmed by unprecedented consumer demand in 2016?

The way we pay for merchandise from our favorite pop culture franchises has evolved dramatically over the years. From cash-only transactions at comic book stores to contactless payments at massive comic conventions, retail payment systems have transformed how fans engage with their favorite brands. This trivia question explores how a major pop culture phenomenon pushed retail payment innovation in an unexpected direction.

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Pokémon GO launch
Star Wars: The Force Awakens merchandise release
Hamilton Broadway ticket sales
Game of Thrones Season 6 premiere viewing parties