Which celebrity partnership is credited with saving Puma from bankruptcy in the early 2000s by creating a signature shoe line that revitalized the brand?

Celebrity endorsements have become a cornerstone of modern marketing, with brands paying millions to leverage star power. These partnerships can transform product visibility and consumer perception overnight. How well do you know the impact and history of celebrity brand partnerships that changed the marketing landscape? Test your knowledge of these influential collaborations that merged the worlds of fame and retail.

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Rihanna with her Fenty x Puma collection
Jay-Z with the S. Carter Collection
Usain Bolt with his Puma running shoes
Selena Gomez with the Puma Cali collection