Which streaming service pioneered the 'direct-to-consumer' model by launching its own e-commerce platform selling exclusive show merchandise before any other major streaming company?

The film and television industry has embraced e-commerce in revolutionary ways, changing how viewers access content and purchase merchandise. From streaming platforms to franchise merchandise shops, the business of entertainment has been transformed by online retail strategies. Test your knowledge about this intersection of Hollywood and e-commerce!

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• Netflix with 'Netflix Shop' in 2021
• HBO Max with 'HBO Collection' in 2020
• Disney+ with 'Disney Store Online' in 2019
• Amazon Prime with 'Prime Screen Shop' in 2018

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