Which celebrity pioneered the direct-to-consumer beauty retail model with their brand, creating a digital-first approach that revolutionized makeup marketing and set new standards for inclusivity?

Famous people have increasingly ventured into product development and retail, transforming from mere endorsers to innovative entrepreneurs. From cosmetics to clothing lines, spirits to sustainable goods, celebrities are reshaping retail with their personal brands. This poll tests your knowledge about a significant retail digital transformation initiated by a well-known personality that changed how products connect with consumers.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty