Which innovative product launch strategy first propelled Patagonia to mainstream success in sustainable outdoor apparel?

The natural products industry has seen remarkable growth over the past decades, with several pivotal product launches that transformed how consumers view eco-friendly goods. One particular launch strategy revolutionized the entire sector, creating a blueprint that countless brands have since followed. Test your knowledge of this transformative moment in natural product marketing history!

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• Their 2011 'Don't Buy This Jacket' Black Friday campaign that paradoxically increased sales while promoting sustainability
• The 1996 switch to 100% organic cotton, advertised through National Geographic photo essays
• The 2005 launch of their 'Worn Wear' program with pop-up repair shops at outdoor festivals
• Their 2018 'The President Stole Your Land' campaign against national monument reductions

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