Which ticketing innovation first allowed performing arts venues to collect comprehensive customer analytics and implement dynamic pricing strategies?

The way audiences purchase tickets for performing arts events has dramatically evolved over the decades. From paper tickets to mobile QR codes, ticketing technology has transformed the customer experience and analytics capabilities for theaters, concert venues, and performing arts centers. This trivia question explores a key innovation in performing arts retail that changed how venues understand their audiences.

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Barcode scanning systems (1990s)
Online ticketing platforms with user accounts (early 2000s)
Mobile ticket apps with push notifications (2010s)
RFID-enabled wristbands for venues (late 2000s)