Which government agency was the first to implement a formal influencer marketing program that reached over 100 million citizens?

In recent years, government agencies have increasingly turned to influencer marketing to reach citizens with important messages and initiatives. From public health campaigns to civic engagement efforts, government entities are partnering with social media personalities to amplify their reach. This poll tests your knowledge of this growing trend at the intersection of politics, government, and digital marketing.

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The Centers for Disease Control and Prevention (CDC) with its 2014 #TipsFromFormerSmokers campaign
The Department of Defense with its 2016 military recruitment initiative targeting Gen Z
The Environmental Protection Agency's 2015 climate change awareness program
The Department of Education's 2017 student loan forgiveness information campaign