Which film franchise pioneered the use of alternate reality games (ARGs) as a digital marketing strategy, creating an immersive online experience where fans solved puzzles across multiple websites to uncover plot details?

The film and television industry has dramatically evolved in how it markets and distributes content to consumers. From traditional theater releases to multi-platform streaming strategies, studios have embraced digital marketing to reach audiences worldwide. This trivia question tests your knowledge about a groundbreaking digital marketing campaign that changed how studios promote major franchise films online.

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The Dark Knight (2008)
Avatar (2009)
The Matrix Reloaded (2003)
Jurassic World (2015)