Which retail innovation from the early 20th century is considered the first systematic attempt at customer purchase tracking and laid the foundation for modern loyalty programs?

Before the digital era transformed how retailers tracked customer purchases and preferences, loyalty programs had humble beginnings. The history of retail analytics reveals fascinating innovations that laid the groundwork for today's sophisticated systems. Test your knowledge about a pivotal moment in retail history that forever changed how businesses understand their customers.

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S&H Green Stamps (1896), where customers collected stamps with purchases that could be redeemed for merchandise
The Great Atlantic & Pacific Tea Company's (A&P) Economy Booklet (1912), which offered discounts on future purchases
Macy's Shopping Medallion (1929), a metal token that recorded purchases when presented at the register
Montgomery Ward's Preferred Customer Card (1917), offering monthly billing and special promotions