Which professional sports team was the first to introduce a tiered loyalty program that rewarded fans based on both spending and engagement metrics (attendance, social media activity, app usage)?

Fan loyalty programs have become a crucial component of sports business strategy, helping teams retain supporters and increase engagement through various rewards and experiences. One particular sports organization revolutionized the loyalty space with an innovative program that became the gold standard for the industry. Test your knowledge about this groundbreaking loyalty initiative that changed how teams connect with their fans.

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Orlando Magic (NBA) with their 'Magic Rewards' program in 2011
Green Bay Packers (NFL) with their 'Packers Perks' program in 2014
Boston Red Sox (MLB) with their 'Red Sox Rewards' program in 2013
Manchester United (EPL) with their 'United Rewards' program in 2012