Which pioneering scientific supply company first launched a VR laboratory design platform allowing scientists to 'test' equipment virtually before purchasing?

Scientific research tools and equipment are rapidly evolving with new retail innovations transforming how scientists purchase and evaluate products. Virtual and augmented reality technologies are increasingly being used to demonstrate complex scientific equipment before purchase. This poll tests your knowledge about how modern retail technology is changing the scientific supply industry and laboratory equipment procurement.

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Thermo Fisher Scientific with their 'VR Lab Designer' platform (2018)
Sigma-Aldrich with their 'Virtual Bench' system (2017)
Merck KGaA with their 'LabReality' environment (2019)
VWR International with their 'EquipVision' technology (2020)