Which digital retail innovation did Nike first introduce in 2016 that revolutionized online sneaker shopping by reducing return rates by over 30%?

The sports retail landscape has transformed dramatically with digital innovations. Major athletic brands have invested millions in creating personalized shopping experiences, from virtual try-ons to AI-powered recommendations. One particular technology revolutionized how customers shop for sports equipment online, dramatically reducing return rates and increasing customer satisfaction. Test your knowledge about this game-changing retail innovation in the sports industry!

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Nike Fit: An AR foot-scanning technology that measures the unique dimensions of each foot to recommend the perfect shoe size
Nike By You: A customization platform allowing customers to design their own unique sneakers with personalized colors and materials
Nike SNKRS App: An exclusive mobile platform for limited-edition sneaker releases with augmented reality treasure hunts
Nike Pro Expert: A live video consultation service connecting customers with professional athletes for personalized product recommendations