Which architectural practice was the first to launch a digital 'brand identity system' in 1990 that included interactive design tools, standardizing how their projects were presented globally?

Architecture firms rely on strong brand recognition and identity to distinguish themselves in a competitive market. Throughout history, several architectural firms have made bold moves that transformed their brand recognition globally. This trivia question focuses on a significant brand identity milestone in the architectural industry that changed how firms present themselves to potential clients and the public.

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Skidmore, Owings & Merrill (SOM)
Foster + Partners
Gensler
HOK (Hellmuth, Obata + Kassabaum)