Which Broadway musical was the first to use an immersive social media campaign where characters had their own Twitter accounts that interacted with fans before the show even opened?

The performing arts world has evolved dramatically in how productions are marketed to audiences. From traditional playbills to cutting-edge digital campaigns, theaters and production companies are constantly innovating to fill seats and create buzz. Test your knowledge of a groundbreaking advertising campaign that changed how Broadway shows connect with potential audiences!

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Hamilton
Next to Normal
Dear Evan Hansen
The Book of Mormon