Which celebrity famously launched their beauty brand without any traditional advertising, relying solely on social media and selling $100 million worth of product in the first 40 days?

Famous people often leverage their personal brand to launch retail products. Some celebrity product lines become billion-dollar empires while others quickly fade into obscurity. This trivia question tests your knowledge about a notable celebrity's product launch strategy that defied conventional marketing wisdom and created a retail phenomenon.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty