Which gaming marketing campaign holds the record for the most expensive in history, costing over $150 million and generating $800 million in sales within just 24 hours of release?

In the competitive world of gaming, marketing campaigns can make or break a product launch. Some campaigns become legendary for their innovation, reach, and cultural impact. This trivia question tests your knowledge of one of the most financially successful marketing strategies in gaming history that transformed how games are promoted to mainstream audiences. Do you know your gaming marketing milestones well enough to identify this record-breaking campaign?

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Halo 3's 'Believe' diorama campaign (2007)
Grand Theft Auto V's integrated multimedia campaign (2013)
Call of Duty: Modern Warfare 2's 'The Most Anticipated Game' campaign (2009)
Fortnite's Chapter 2 'Black Hole' event campaign (2019)