Which company introduced the first modern customer loyalty program in 1981 that used a magnetic stripe card to track purchases and reward customers with free flights?

Customer loyalty programs have transformed how retailers build relationships with customers, but they didn't appear overnight. This trivia question explores the historical roots of modern loyalty schemes that billions of consumers participate in today. Test your knowledge about the early innovations that shaped today's ubiquitous loyalty landscape!

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• American Airlines (AAdvantage)
• S&H Green Stamps
• Betty Crocker's Points Program
• Sperry & Hutchinson Trading Stamps

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