Which Broadway musical has generated the highest percentage of repeat attendees (people who have seen the show multiple times), demonstrating exceptional brand loyalty in performing arts?

In the performing arts industry, certain productions achieve remarkable longevity and develop dedicated fan bases that return multiple times to see the same show. This phenomenon represents a unique form of brand loyalty in theater, where audiences develop deep emotional connections with specific productions. This poll explores how major Broadway shows have leveraged their brand identity to maintain audience loyalty over decades, creating sustainable business models in an industry known for high production costs and financial risks.

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The Phantom of the Opera
Hamilton
Wicked
The Lion King