Which pricing strategy, first widely adopted by Broadway theaters around 2011, adjusts ticket prices based on demand and has significantly increased revenue for hit shows?

In recent years, performing arts venues have adopted sophisticated pricing strategies to maximize revenue and accessibility. One groundbreaking approach has dramatically changed how theaters sell tickets for hit shows. Test your knowledge about this pricing innovation that has transformed Broadway economics and audience demographics while generating record-breaking revenues for productions like 'Hamilton' and 'The Book of Mormon.'

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Dynamic pricing (demand-based pricing)
Subscription bundling (season ticket packages)
Rush tickets (same-day discount sales)
Premium experience tiers (VIP packages with backstage access)